Is it Worth You While Participating In An Exhibition ?

The 3 main reasons for deciding to invest in participation in an exhibition are; (1) Branding Awareness, (2) Lead Generation and (3) Sales. However, if we were to be honest about our short/medium/long term objectives, what we really desire is SALES. When budgeting or forecasting for exhibition ‘on-site’ sales make sure to ask the organisers what they anticipate what the...

Exhibitions – Mind you P’s, P’s and S’s

What are they key points, when you’ve decided to participate in an exhibition in order to get a return on your investment ? In my opinion they come down to : P for product (or service), P for Personnel and S for Stand. Exhibitions are an ideal showcase for your company, not just for creating awareness for your products and...