Is it Worth You While Participating In An Exhibition ?
The 3 main reasons for deciding to invest in participation in an exhibition are; (1) Branding Awareness, (2) Lead Generation and (3) Sales. However, if we were to be honest about our short/medium/long term objectives, what we really desire is SALES. When budgeting or forecasting for exhibition ‘on-site’ sales make sure to ask the organisers what they anticipate what the...